The financial relationship between healthcare providers and patients has endured a dramatic transformation over the last decade. The drive to hold providers and payers more accountable for delivering quality care at a lower cost has pushed greater payment responsibility toward patients. According to a KFF Employer Health Benefits Survey, deductibles rose an astounding 111% and family premiums increased by 55% from 2010 to 2020.

With more skin in the game, patients-turned-payers have also become patients-turned-consumers. As patients increasingly “shop” for their healthcare services, providers are focusing on enhancing patient experience to stay competitive. …


Diversified hands raised
Diversified hands raised

Disparities in health and healthcare by race, ethnicity, language, and socioeconomic status are an ongoing dilemma in our country. The Agency for Healthcare Research and Quality (AHRQ) has been tracking health disparities over the last twenty years. The organization’s most recent report found that while some inequalities have diminished, “disparities persist and some even worsened, especially for poor and uninsured populations.”

The pandemic has shed even more light on this problem as minority and low-income populations have suffered disproportionate levels of infection and death. Now, racial and ethnic disparities may be threatening access and uptake of COVID-19 vaccines.

The language…


A few years ago, I attended a healthcare conference where the keynote speaker talked about the loneliness epidemic. That presentation really stayed with me, as I had never realized just how great an impact loneliness has on health or how many people suffer its effects.

When the pandemic hit, I accepted an invitation to hear Dr. Vivek Murthy, who served as the 19th U.S. surgeon general (and has been nominated to serve again as the 21st), speak on loneliness as a pervasive public health issue. …


The turbulent year of 2020 is finally behind us. It has indeed been a trying time for us all, both personally and professionally. As we move into the new year, there’s considerable hope that the availability of COVID-19 vaccines will bring an end to the pandemic and a return to some form of normalcy.

Healthcare has faced extreme challenges as the pandemic brought to light weaknesses within the system. I envision 2021 as a year that will be defined by recovery in healthcare — a recovery fueled by health technology.

The pandemic has accelerated a digital transformation throughout the industry…


Finding gratitude in the middle of a pandemic that has brought upheaval, uncertainty, and a trail of grief throughout our country and the world can be daunting.

I looked back on my “Reflections on Gratitude for 2019” post, and it struck me how much has changed in just a year. While I’m still very grateful for HealthPay24’s partnerships — they’ve kept us going strong through this challenging year — I find my sense of gratitude for 2020 extends outward, beyond the core of the business.

As I pondered what I’m thankful for in 2020, I realized that many of the…


In less than two months, hospitals across the U.S. will be required to make their price information publicly available, including the specific reimbursement and payment rates they have with third-party payers.

Despite significant pushback from the hospital industry on the proposed price transparency rule published in July 2019, the rule was finalized last November with most of the requirements as proposed. At the time, the Centers for Medicare & Medicaid Services (CMS) pushed the effective date to January 1, 2021 to give hospitals more time to implement the requirements.

While it’s true that complying with the new rule is going…


With public health experts predicting a second wave of COVID-19 this fall or winter, we can use lessons learned from the first surge to plan more strategically for another potential outbreak.

The pandemic has highlighted how gaps in technology and communication can jeopardize patient and staff safety as well as business sustainability. Cultivating trust and acting with empathy are more important than ever.

While there is still uncertainty in how the health crisis will play out, we are much wiser this time around and can take what we’ve learned to be better prepared, more proactive and tackle the challenges head…


HealthPay24 Employee Appreciation Lunch 2020

Recently, during a demo of newly available product options and analytics, the client exclaimed, “Wow, this is literally an unmatched pace of innovation!” For a Health IT company, this is the ultimate compliment.

This exchange got me to reflecting on what exactly it takes to drive change — not just incremental, but meaningful change. Change that translates into transformative innovation.

Companies regularly face complex problems that demand solutions to build a competitive advantage in a constantly changing marketplace. Innovation is central to any business’ sustainability.

In ordinary times, it’s not unusual for meaningful change to occur in fits and starts…


When patients are treated as true partners in their healthcare journey, they are empowered to participate in shared decision making with their providers, make informed decisions about their medical care, and have a greater say in the quality of their day-to-day life.

Evidence consistently shows that supporting patients to be involved in their own care improves outcomes, enhances patient experience, and can reduce healthcare costs. Over the last two decades, health systems have implemented numerous initiatives to achieve this Triple Aim and drive value-based care.

Many of these efforts included employing health IT systems and tools to encourage patients to…


“The pandemic represents a rare but narrow window of opportunity to reflect, reimagine, and reset our world.” Klaus Schwab — Founder and Executive Chairman, World Economic Forum

COVID-19 is causing one of the worst public health crises in recent history. And as the disease persists, it is now apparent that the pandemic will have profound long-term effects on human well being, economic growth, employment, and even social equality.

In the midst of the upheaval, business leaders have a choice. They can cling to the workplace as it was or embrace a better, more innovative work environment. While many companies miss…

Julie Gerdeman

CEO of HealthPay24.com. Obsessed with intersection between healthcare & tech. Passionate about trust, transparency, & the patient experience.

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