The financial relationship between healthcare providers and patients has endured a dramatic transformation over the last decade. The drive to hold providers and payers more accountable for delivering quality care at a lower cost has pushed greater payment responsibility toward patients. According to a KFF Employer Health Benefits Survey, deductibles rose an astounding 111% and family premiums increased by 55% from 2010 to 2020.

With more skin in the game, patients-turned-payers have also become patients-turned-consumers. As patients increasingly “shop” for their healthcare services, providers are focusing on enhancing patient experience to stay competitive. …

Julie Gerdeman

CEO of Obsessed with intersection between healthcare & tech. Passionate about trust, transparency, & the patient experience.

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